ALEE
BONO
Lulu + Lobo
Wells Fargo debuts home mortgage campaign targeted at dogs (& their owners).
We leaned in to the fluffin' truth: people aren't buying homes because they want to settle down and have kids.
More and more people are buying homes simply so their pets can have a better life.
A yard, a massive living room, a dining table to catch scraps under, and best of all, no more city woo woo monsters!
Cue Lulu and Lobo, the fun-loving, spunky, hilarious duo scheming to get their humans a new home and mortgage with Wells Fargo.
Also, yes we cast Josh Hartnett and Rachel Dratch. It was so much fun.
No drooling on set.
Here is just a small sampling of digital and social content we made:
Brand: Wells Fargo
Agency: BBDO SF
CCO: Matt Miller
ECDs: Kim Baffi, Steve Rutter
Creative Directors: Kate Catalinac & Corinne Goode
Associate Creative Directors: Taylor Garrett & Rachael Kelly
Art Director: Alee Bono
Copywriter: Amani Brown
Directors: Hank Perlman, Brian Lee Hughes