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Victoria's Secret

Spring + Summer Campaign Art Direction - Digital & Web

I freelanced at Victoria's Secret for a year across web and digital. This is just one example of a seasonal campaign I worked on. This was for a Spring and Summer '22 campaign for their new swim, sleep, and lingerie. The world was craving sun and fun after the dark days of the pandemic and we delivered! This work ties in bright, fun, floral, juicy prints with collage-y vibes.

See below an example of my art direction for one season of Victoria's Secret's website.

This work was then funneled down onto social channels as well as retail.

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