1 in 6ix Pack

Modelo x Hispanic Heritage Month Social Campaign

Today in America, 1 in every 6 people have hispanic heritage. So, for Hispanic Heritage Month, Modelo partnered with acclaimed Chicano street artist, Sentrock, to design a one-of-a-kind 1 in 6ix pack that celebrates the heritage and pride of the Hispanic American community.

The One-in-6ix pack was rolled out with a sneaker-drop-inspired campaign and released as an auction to raise money for Unidos US — the oldest Latino nonprofit in America.

100% of the winning bid was donated to UnidosUS to support the Latinx Community.

LBB - AdAge - The360mag