ALEE
BONO
Potty-tunity
The Super Bowl spot designed to be missed
We approached this concept armed with the human truth that during increasingly long live events,
there is never a good time to go without feeling like you’re missing something.
A Potty-tunity is a potty opportunity that uses data to uncover the optimal moments to run to the bathroom during live events.
We launched the first-ever Potty-tunity during the most action-packed live event there is: THE SUPER BOWL.
A day when you don't want to miss the game, the ads, or the halftime show.
Cannes Lions 2025
GOLD / Direct
Cannes Lions 2025
SILVER / Direct
NY Festivals 2025
GOLD / Activation & Engagement
London International Awards 2025
SILVER / Creativity In Media, Use of TV and Other Screens
London International Awards 2025
FINALIST / Creative Use of Data, Data-Led Creativity
Fast Company - Forbes - Variety - NY Post - TIME - Washington Post - Adweek - AdAge - Hollywood Reporter
We slotted a clear, fomo-free 30 seconds right before Kendrick Lamar performed at halftime:
It started with a missing host about two weeks before the Super Bowl. Julian Edelman went missing during his NFL Sunday kickoff with Charissa Thompson. Where was he? The bathroom.
And that's when Angel came in to announce our Potty-tunity with a 15s teaser:
But it doesn't stop here. The Potty-tunities are endless.
Think about every time you had to pee during a concert and chanced missing your favorite song. Or when you had to get up from your seat at a game and run to the bathroom only to miss your favorite NBA player go for the dunk.
What about these new release movies that are clocking 3 HOURS?? When are we supposed to go?
Angel has you covered. Hang tight, because there are many more Potty-tunities to come.
Brand: Angel Soft
Agency: Grey NY
CCO: Thiago Cruz
Executive Creative Director: Brent Singer
Group Creative Directors: Madeline DeWree, Sam Isenstein
Senior Art Director: Alee Bono
Senior Copywriter: Anne-Sophie Collier
Strategy: Hannah Loeff, Renee Schilb
Design Director: Matthew Hock
Senior Designer: Nicole Garcia
Directors: Todd Mueller + Kylie Matulick, Psyop
